Welcome to
the book
of mark
Please enjoy each project equally.
ā¬ļø ā¬ļø ā¬ļø
CHAPTER 1 - SHOPPING SMALL WITH SHAQ
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CHAPTER 1 - SHOPPING SMALL WITH SHAQ +++
1 To spread the word about shopping small, we sent one of the biggest personalities in the world (and some friends) to some of his favorite local businesses around the country. 2 Spoilers: Shaq is HUGE, Kendrick loves soap, Jeremy is a sweetheart, and you don't want to mess with Wanda. 3 Trust me.
CHAPTER 2 - DISH FOR THAT
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CHAPTER 2 - DISH FOR THAT +++
1 A social-first campaign that showed no matter the occasion, Uber Eats has a dish for that.
CHAPTER 3 - TWO DAY
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CHAPTER 3 - TWO DAY +++
1 Since Card Members could earn 2X rewards when they shopped small, we created a new holiday: TWODAY.
2 And what better way to spread the word than on social, where every fun holiday is celebrated. 3 Truth be told, things got a little weird.
CHAPTER 4 - THE PLAY REPORT
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CHAPTER 4 - THE PLAY REPORT +++
1 To help Gen Z and Millennials find more of what theyāll love, we created the Play Report. A 60-episode YouTube Shorts series that transformed the Google Play Store into a destination for discovery.
CHAPTER 5 - HERE, FOR YOU
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CHAPTER 5 - HERE, FOR YOU +++
1 To make Personal Savings a little more personal, we celebrated savings stories that highlighted the hard work, dedication, and joy that go into making lifelong dreams a reality. 2 Cue the tears and warm fuzzies. š
CHAPTER 6 - GOOGLE PLAY LIVE
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CHAPTER 6 - GOOGLE PLAY LIVE +++
1 To help evolve the perception of the Google Play Store from being a place that was transactional to a place that was helpful and fun, we decided to bring it to lifeā¦ literally. 2 Part games and apps showcase, part variety show, Google Play Live brought popular influencers together with viewers to explore apps, games, and deals during an 8-hour YouTube live stream.
CHAPTER 7 - JUST WHAT YOU NEED
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CHAPTER 7 - JUST WHAT YOU NEED +++
1 To prove that Amex and Sam's Club can help shoppers get just what they need to win during the holidays, we brought Card Members' stories to life through Sam's Club products. 2 To be completely honest, we really wanted to play with food, so we turned to food artist Jessie Bearden to help make our dreams come true.